Matcha: The Ceremonial Green Tea
This finely ground powder of specially grown and processed green tea leaves is no longer a niche item. Its high antioxidant levels and use in specialty beverages have fueled explosive growth.
Market Snapshot: A large market valued at $3.26 billion in 2023, with an expected CAGR of 9.9%.
Trade Flow: Japan is the traditional source of high-grade matcha, with China also being a major exporter. Demand is soaring in North America and Europe.
